John “Buddy” Hitchcock, Owner 

Buddy started using functional fitness in 2002 as a way to build general physical strength and that transformed into CrossFit in 2006. Growing up he played basketball and ran track in high school and Junior college, still holding school records in the 100m dash. More recently Buddy has made his name in the functional fitness community among some of the best in the world as an athlete in The National Pro Grid League as a bodyweight and barbell specialist on the San Francisco Fire as well as 5 CrossFit Regionals appearances 4 of which he’s finished in the top 10 in California. He has always had a passion for training, especially in maintaining perfect form and conditioning for speed. Buddy is a true coach at heart always striving to learn and shares his passion for fitness with the community at Excel. Buddy is committed to building the Excel Health & Fitness empire and providing a better life for his staff and family.

CrossFit Level 1

CrossFit Level 2

CrossFit Gymnastics 

CrossFit Football

CrossFit Kids

Russian Kettlebell Certificate (RKC)

5 Time CrossFit Games Regionals competitor 

Grid Athlete San Francisco Fire